AWARE HOT YOGA
branding creative suite
logo & icon design
AWARE HOT YOGA’s mission is to welcome people at every stage of life, athletic ability, or yoga experience; to provide an experience of awakening, strengthening, acceptance, and self-love; and to guide people through their own journeys by leading the steps to a new, whole self.
We worked closely with Owner, Nikki to establish business concepts that speak to her new take on hot yoga, welcoming everyone at every stage. Her goal was to make people feel like they are wrapped in a warm blanket with their hot yoga experience at her new studio in Winston-Salem, NC. We took a different direction to communicate warmth using bright whites and golds. We included secondary brand colors like blush and light grey for balance. The spa like atmosphere will be just as refreshing as enlightening. We finalized the brand suite with brand voice, personality, vision, and mission, as well as all acceptable forms of the logo and mark to inform all future creative decisions.
CREATIVE DIRECTOR + BRAND STRATEGIST: Jordan Lacenski, Brandboss
DESIGNER: Greg Allen + Frank Cheslock, BrandBoss