ANDREW WEATHERS MEMORIAL FOUNDATION
SOCIAL MEDIA MARKETING
The ANDREW WEATHERS MEMORIAL FOUNDATION is especially close to our hearts. Our whole entire team is close to the military in different ways. Evan Lacenski served in the Army for almost 9 years finishing his career as a Special Forces team leader, on which Andrew was the team medic. Andrew was KIA in 2014 on their last deployment to Afghanistan and his family started a foundation in his memory to serve the families of fallen soldiers. Like most non-profits, resources are limited and the need to communicate the story is huge. We were honored to work alongside the Weathers family for over 12 months refining their messaging, redesigning their website and cleaning up their logo, as well as marketing the major fundraising run in Destin, Florida.
This cause isn't just important to the BrandBoss Owner, but also to the rest of the BrandBoss team. Our designer, Frank is a veteran as well, and Greg works closely with many military affiliated brands. Madison, our social media manager is a military girlfriend and was the perfect team member to help communicate the voice of the foundation.
CREATIVE DIRECTOR, CONSULTANT, FUNDRAISER, STRATEGIST: Jordan Lacenski, Brandboss
DESIGNER: Greg Allen, BrandBoss
WEB DESIGNER: Amy Falcione, SheWolf
SOCIAL MEDIA MANAGER: Madison Brown, BrandBoss
EMAIL MARKETER: Jordan Lacenski, BrandBoss