TRIAD LOCAL FIRST: BUY LOCAL SEASON
Design + Art Direction
Consulting, strategy + programs
CONTENT CALENDAR PLANNING
Public Relations + Partnerships
TRIAD LOCAL FIRST is a non-profit membership organization based in Greensboro, North Carolina, with over 360 members - retail shops, real estate agents, insurance brokers, marketing and advertising firms, accountants, dentists, restaurants, farmers, breweries, and more.
The Mission of Triad Local First, a network of locally owned and independent businesses in North Carolina's Triad, is to share a commitment to building a strong local economy and a vibrant, unique community.
We worked with a collaborative team that we lovingly call “The Marketeers” to take a new look at an annual program TLF has been facilitating around the Holidays. Buy Local Season has always been a month-long campaign to grow awareness and remind shoppers that there are local businesses who have the perfect gifts for all of your loved ones. This year, “The Marketeers” banned together to bring a new brand and a digital twist to this season.
…And we are here to light up the LOCAL Holiday spirit.
“Remember when holiday shopping was fun, filled with lights and hot cocoa and that feel good, giving feeling? Well we are bringing it back and in a bigger, brighter, way that's closer to home and our community. Triad Local First is bringing you Buy Local season from November 15th through December 31st. In addition to all of our favorite local small businesses sharing gift tips, we will have Saturday Strolls, trolley rides around town, and more fun activities for the whole family.”
For more about the campaign, visit their landing page: buylocalseason.com
CREATIVE DIRECTOR, BRANDING, + PR: Jordan Lacenski, Brandboss
DESIGNERS: Greg + Frank, BrandBoss
CONTENT PLANNING: Dani Forrest, Dani Inc.
WEB DESIGN + CONSULTING: Ryan Forrest, Fungi Marketing
VIDEOGRAPHY: Martin Buchanan, Oh Shoot Productions