Full branding creative suite
logo & icon design
LIGHTBOX set out to make running product-based business simple. The brand personality was already established as friendly and approachable, the color scheme simple, bold, and bright, and I don't have to tell you how perfect the name is.
We worked closely with Owner, Tess to establish business concepts to inform strategy for the business name and tagline. Our mood boards helped inform the color schemes that speak to creators and creatives, and we finalized the brand suite with brand voice, personality, vision, and mission, as well as all acceptable forms of the logo and mark to inform all future creative decisions.
CREATIVE DIRECTOR + BRAND STRATEGIST: Jordan Lacenski, Brandboss
DESIGNER: Stacy Townsend, Townsend Collective + SheWolf Co.