branding creative suite
logo & icon design
SUSTAINABLE WELLNESS has a mission to empower people to create change, to feed athletes the mental, physical, and spiritual fuel they need to surpass their goals.
We worked closely with Owner, Jessie Thomas to dig deep and create ideal buyer personas, helping us realize that while in the wellness industry, this brand needed to be bright and loud, to attract athletes that trail run, mountain bike, those that are covered in dirt and scrapes. This brand needed to communicate a fierce spirit, a love for the outdoors. We finalized the brand suite with brand voice, personality, vision, and mission, as well as all acceptable forms of the logo and mark to inform all future creative decisions.
CREATIVE DIRECTOR + BRAND STRATEGIST: Jordan Lacenski, Brandboss
DESIGNER: Greg Allen + Frank Cheslock, BrandBoss