BRANDS ARE BUILT LIKE HOUSES
Starting a new business or starting your brand from scratch? Whether you are bulldozing something existing completely, or just starting to look into what a brand is, thinking of building your brand like building your dream home is a helpful analogy.
Starting a new business is an exciting and rewarding venture. As a new business owner, you have a vision, a dream, and a purpose. Just like building a house, establishing a solid foundation for your brand is crucial for long-term success.
So, let’s explore the phases of the branding process. Grab your hard hat and let's get started!
Phase 1: Research and Planning – The Blueprints
Before laying the foundation of your brand, it's essential to gather valuable insights and carefully plan out your brand strategy. This phase is like creating the blueprints for your house. Market research, competitor analysis, and understanding your target audience are crucial steps in this process.
By identifying your niche, defining your unique selling proposition, and identifying your brand objectives, you'll have a solid foundation to build upon.
Phase 2: Building the Foundation – Defining Brand Pillars
Just like a house needs a strong foundation, your brand pillars act as the base of your brand's identity. Defining your core values, mission, and vision is akin to pouring the concrete for your brand's foundation. Your core values should reflect what your brand stands for, while your mission and vision represent the purpose and future aspirations of your business. Additionally, understanding the buyer persona helps you align your brand pillars with your target audience's needs and desires.
Phase 3: Building and Designing – The Fun Part
Now comes the exciting phase – building and designing your brand's visual identity. This is where you get to flex your creative muscles! Just as a house reflects the homeowner's personality and style, your brand should speak volumes about who you are and what your business represents. It's during this phase that you'll develop your logo, choose your color palette, and create a visually appealing and user-friendly website.
Remember, consistency is key here. Ensure that your brand's aesthetics align with your core values and create a cohesive brand experience across all touchpoints.
Phase 4: The Launch – Let the Party Begin
After meticulously working on your brand's construction, it's time to throw open the doors and invite the world in. Think of this phase as your first housewarming party.
Launching your brand is an opportunity to unveil your hard work and share your story with your target audience. Utilize various marketing channels such as social media, advertising, and public relations to spread the word about your brand.
Engage with your audience, encourage feedback, and embrace the excitement that being a new business brings.
Just like building a house, building a brand requires time, effort, and careful planning. You can’t build walls without a foundation. You can’t open the door without hinges. The best brands don’t cut corners. By really going through each phase, you'll create a solid branding structure that stands the test of time.
Remember, the journey doesn't end after the launch; it's an ongoing process of nurturing and evolving your brand. So, put on your hard hat, pick up your tools, and build a brand that not only withstands the elements but shines brightly in the marketplace.
**Maybe your business isn’t new but you are ready to level up a bit, well, you’re more in store for a renovation.
