Back in 2016, We started this thing.

The SheWolf Collaborative started on the Gulf Coast of Florida in 2016 as an organization of creatives, strategists, artists, designers, writers, big-idea-nurturers and certified change makers.

Laura Holloway + Jordan Lacenski CoFounded SheWolf with the idea that women working together can create legendary results.

We are now owned by Jordan Lacenski and based out of Greensboro, NC. Since the beginning, we’ve embraced an attitude of “It’s either HOWL YES, or no.” When you are building something, you have to be all in. In the past, if something wasn’t serving our pack, we adapted (just like in the wild), we pivoted and offered our community what they were asking for. That has looked like webinars and swag and an online community for female business owners. We’ve referred to the hustle, the grind, the work - harder movement as the HUNT. For 3 years we embraced that to the fullest. We were hunting - for clients, for partners, for members, for profit.

In 2019, we took a pause to let others be Alpha or whatever the hell wolves do to rest. Between the two of us, we experienced moves across the country, new babies, miscarriages, sleepless nights, family drama, and the need for something different. What we were building wasn’t serving US and it was becoming a super crowded space. It was also a much more expensive startup than we had planned and we were supplementing the business with our other income. So we stopped. We couldn’t say HELL YES anymore. We couldn’t travel the country and the world and offer profit sharing and invest in new platforms and consultants.

We took time to refuel and empower ourselves, to rediscover what it is that ALL OF US need, ourselves included. In that time, we had conversations with women we know, love, and respect. We had hard conversations about how the hunt for “hustle” and “success” has drained many of us, how we couldn’t be everything to everyone. We started talking about the things we’ve learned about ourselves through failure and hurt and grief. We started reflecting on times when we wanted to be braver, we wanted to own our voice, but we couldn’t. We began to heal.

More and more, the content we consumed was about healing and growth. It was digging below the surface, it was taking off the mask, it was learning to love ourselves. We began writing about childhood experiences and journaling about our broken hearts. It was life-changing.