BrandBoss Creative

Own It.

BrandBoss Creative is a boutique creative agency offering personalized marketing strategy, branding, consulting, and innovative solutions. 

SheWolf Collaborative launches women-led marketing webinar series

For Immediate Release: December 15, 2017

Contact: Jordan Lacenski, Founder, SheWolf Collaborative


Phone: 336-652-2677


Greensboro, NC — SheWolf Collaborative is proud to announce “Training for the Hunt,” an online training series to help businesses map out and implement their marketing strategies, the SheWolf way.

The 12-course series examines everything from building the foundation of a brand to creating 5-, 10- and even 20-year plans, including a unique pack-led course covering all the stuff collaborative members wish they would have known, but had to learn the hard way. (You don’t have to.)

“We decided to launch this series because we have gathered a group of women who are truly at the top of their game in their various marketing fields,” said Jordan Lacenski, co-founder of SheWolf Collaborative. “The more we meet and talk, we realize we have an incredible amount of expertise across the entire spectrum of the marketing industry.

Course topics include brand design, creating community events, search engine optimization, blogging, social media, video and email marketing.

Companies opting to keep some or all of their marketing in-house will find these courses beneficial. They are designed for all stages of business, but especially for new ventures that aren’t quite ready for launch and need some support to get there. It’s also an excellent program for businesses considering rebranding.

“We put this series together to share our knowledge with likeminded people looking to boost their marketing skills and to continue to expand this collective spirit we’ve found so impactful in our own careers,” Lacenski said.

SheWolf Collaborative is a group of 20 marketing professionals with proven track records of client success who have joined forces to provide businesses with a full range of marketing expertise. While members live and work all across the United States, the collaborative is headquartered in Greensboro, N.C., and has hubs in Chicago, Ill., Bozeman, Mont., and Destin, Fla. SheWolf pack members have worked with companies across different industries such as the Lynn Sage Foundation, HR Block, Whirlpool Corporation, Sola Café in Bozeman, Mont., Bozeman Community Foundation, Andrew Weathers Memorial Foundation and more.

“Training for the Hunt” launches January 1, 2018, with the first course in the series: “It All Starts With Why: Building Your Brand’s Foundation.” Subsequent courses will be released the first of each month through December 2018.

Learn more at Register for all 12 courses or individual sessions. A six-week non-profit series is also available.




For more information contact: 
Jordan Lacenski, BrandBoss Creative
O:336.652.2677 C: 336.430.0523

High-resolution photos and video are available here. Please credit 8 Fifty Productions. Additional press materials are also available.



The inaugural beach 5K, held in Destin, Fla., more than doubled last year’s fundraising





DESTIN, FL- Early on the morning of Sept. 30, over 125 runners met on the beach to remember Army Sgt. 1st Class Andrew Weathers, a 7th Special Forces Group soldier who was killed in Afghanistan three years earlier.

The group of racers and their friends and family gathered quietly in front of The Crab Trap where 45 American flags were placed in the sugar-white sand, one for every Army 7th Special Forces Group soldier killed since September 11, 2001.

Weathers’ niece and nephew sang the national anthem, and organizers presented an honor flag to the family of another fallen 7th Group soldier, Army Staff Sgt. Mark De Alencar, who died in combat in April.

Then, the racers took their marks and set off for a 5K run along the blue-green waters of the Gulf of Mexico. Many carried large American flags.

“It was so inspiring to see the wonderful turnout to remember Andrew and honor all the soldiers who have given their lives to protect our freedoms,” said Mike Weathers, Andrew’s father. “We want all families of fallen soldiers to know their loved ones will never be forgotten, just like Andrew.”

(See a video from the race.)

This is the third year the Andrew Weathers Memorial Foundation has hosted their Never Forget Run fundraiser, and the first time they held one in Northwest Florida where Andrew Weathers was stationed with the 7th Special Forces Group (Airborne). Weathers was killed in action in Afghanistan on September 30, 2014, while defending against a Taliban attack. He was 30 years old.

Over 8,000 highly trained U.S. military Special Operations personnel are deployed in more than 80 countries across the globe at any time. This includes the Army's Special Forces, known as Green Berets. Special Operations make up about 5 percent of the U.S. military, but have accounted for over half the U.S. military casualities since 2015, according to a recent report in The New York Times.

The Andrew Weathers Memorial Foundation began in 2015 when Andrew’s parents, Mike and Carrie Weathers, still reeling from their loss, decided to try to make a difference for other families of fallen soldiers.

In the tumultuous days after they learned the news of their son’s death, his body was returned to the states and he was buried with honors at Arlington National Cemetery near Washington D.C. After the ceremony, the family traveled over 1,000 miles back to their home in Ball, La., unsure when they would be able to be by their son’s graveside again.

They soon realized the Army didn’t have a program to help families return to Arlington to visit their loved one’s graves. They wanted to help.

Since then, the organization has raised over $95,000 and sent four families on trips to Arlington, including airfare, lodging, food and more.

This year’s fundraising effort far exceeded last year’s total of $8,000, and organizers hope the foundation will only continue to grow.

“We felt driven to do this and hope that we are able to make a difference in many more families’ lives,” Carrie Weathers said.

Sponsors of the event included Crab Trap Destin, Dog Tag Brewing, 8 Fifty Productions, The Hooker Nation Podcast, BrandBoss Creative, Honor & Remember, All Weathers Arms and Jay’s Guns. International Running Co. was instrumental in assisting with race set-up and more.

Saltwater Restaurants Inc., Joan and Stephen Carter, Marlin Grill, Mitch Clabeaux, Destin Charity Wine Auction Foundation, Junior League, The 30A Company, BOTE Board, All Weather Arms, YETI, Marriott, Brotula’s, Timber Creek Spirits and My Vacation Haven provided auction items.

Besides its work for families of fallen soldiers, the foundation also accepts applications for any kind of support for Special Forces soldiers or their families. Learn more at People can donate to the cause at

A text document version of this release is available here:


© 2016, BrandBoss Creative, LLC, All Rights Reserved