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What is a brand kit?
Jordan Lacenski Jordan Lacenski

What is a brand kit?

Let's talk about brand kits - the most important tool any business can have to keep its branding game strong.

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THE 5 W'S ARE OUT OF ORDER...
branding Jordan Lacenski branding Jordan Lacenski

THE 5 W'S ARE OUT OF ORDER...

THE 5 W'S ARE OUT OF ORDER...

You all learned it in grade school for your very first writing assignments. The 5 W's: Who, What, Where, When, + Why. We are here to tell you those are in the wrong order. You should be starting with "Why." "Why" should be your priority. The "why" is what really matters.

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