Do-it-yourself branding course
*the a la carte version
Define your own mission and vision statements, design your own logo, and website by purchasing the modules you need or 1 at a time.
I’m teaching you to build your brand your own damn self.
on your own terms!
The DIY BRANDING COURSE is available to purchase as a whole but now you can pick and choose the modules you need most!!
MODULE 1: Your WHY
Your Why is the most important aspect of your business. Your core values are your compass for everything you do, everyone you decide to work with, every partner, sponsor, and future expansion.
Your mission is what you do and how you do it. Your vision should speak to how you want to change the WORLD. Yup, think that big.
You can’t truly know if your brand colors, logo, website functionality, and design will hit home until you know all of the above.
MODULE 2: Your CUSTOMER
Your buyer persona profiles need to feel like your best fricken friends - you know that much about them. You can finish their sentences.
Build buyer persona profiles so you can speak directly to your target market and forge a relationship that fosters loyalty.
MODULE 3: Your RELATIONSHIP
If your brand was a person, what would they be like? Would you hang out with them? Your brand personality and voice can really influence all of your messaging. Think Nike, or Old Spice, you know what you're getting there, right? They have fun with their personality and voice.
Your Brand Promise and Unique Selling Proposition speak right to your buyers.
MODULE 4: Your VISUALS
What kind of feeling do we want people to have when they experience color, font, and imagery?
We get to build a mood board, a style guide, and a logo (with all of the appropriate files), and we decide how those items are explored and used.
MODULE 5: Your WEBSITE
Your website should make visitors feel everything you built in modules 1 + 2. It’s like someone walking into your store for the first time. How welcome are they? Do they want to explore and learn more? Well, I hope so.
We will build a landing page and a few other basic pages to get you started. We will use the content you created in Module 1 to really inform the most important pages and paragraphs on your site.
THE RECOMMENDED ROADMAP
MODULE 1
YOUR WHY: BUILDING THE BRAND FOUNDATION
Your Why is the most important aspect of your business. Your core values are your compass for everything you do, everyone you decide to work with, every partner, sponsor, future expansion.
Your mission is what you do and how you do it. Your vision should speak to how you want to change the WORLD. Yup, think that big.
You can’t truly know if your brand colors, logo, website functionality and design will hit home until you know all of the above.
MODULE 2
YOUR CUSTOMER
Your buyer persona profiles need to feel like your best fricken friends - you know that much about them. You can finish their sentences.
MODULE 3
YOUR RELATIONSHIP
If your brand was a person, what would they be like? Would you hang out with them? Your brand personality and voice can really influence all of your messaging. Think Nike, or Old Spice, you know what you're getting there, right? They have fun with their personality and voice.
Your Brand Promise and Unique Selling Proposition speak right to your buyers.
MODULE 4
YOUR VISUALS: THE SEXY STUFF
Now we know where we are headed, we have a solid and approved blueprint for this brand house we are building. We can start to get a mood together. What kind of feeling do we want people to have when they experience color, font, and imagery?
We get to build a mood board, a style guide, and a logo (with all of the appropriate files), and we decide how those items are explored and used.
MODULE 5
YOUR WEBSITE
Your website should make visitors feel everything you built in modules 1 + 2. It’s like someone walking into your store for the first time. How welcome are they? Do they want to explore and learn more? Well, I hope so.
We will build a landing page and a few other basic pages to get you started. We will use the content you created in Module 1 to really inform the most important pages and paragraphs on your site.
GRADU-FRICKEN-ATION
And just like that, you graduate. You have your community and the course for LIFE so pop back in any time you need to. We will briefly go over the launch but I’ll be offering additional content planning courses that you get discounts on because, well… you are investing in YOURSELF, and I really think that deserves a reward.
It’s time to turn heads
You have 10 seconds to make a first impression. Do you really wanna leave that up to half-ass branding? Let’s do this together, the right way.
Get Clarity
Have you answered the hard questions? Know the answers now so your customers don’t have to ask.
Sell your vision
Believe it or not, your customer can feel moved by and even loyal to your business when you connect with them through your branding.
paint the picture
Tell your story so your customers can see themselves in it. Communicate what you do in a way that solves their problems, makes their day.
Expand your business
Break through the noise and get noticed. Be consistent with the brand experience and support.
Karli J.
“I literally took like 3 pages of notes during your course today it was so good! So much clarity can’t wait for more”
Tamara C.